It's not surprising that nearly everyone who wants to increase visitors to his/her website is heavily involved in article marketing.
There are two essential facets, and two essential facets only, to a successful website ...content and lots of visitors. And, while traffic can come from many sources, the best traffic comes from organic listings in Google, Yahoo, and Bing.
Although it takes time and energy to develop and properly optimize a site to rank highly in the search engines, the traffic your site can get from the search engines is free. If you advertise, it could cost you $5 or more to generate a visitor to your site. And, research has clearly revealed that visitors who reach you because they found your site in a Google or Yahoo search are far more likely to be ready to buy than are visitors who reach you as a result of paid advertising. Seven times as likely, in some research studies.
If you think about it, it's not surprising. The person who visits reaches your website after clicking on a link of some kind or getting an email message may have some level of curiosity about what is on your site. The person who conducted a search to find pages like yours is a far more likely prospect to purchase your product or service .
That is why smart website owners spend substantial time and energy trying to earn optimal search engine rankings. And, because obtaining links is essential to achieving such rankings, site owners are all engaged in a link building campaign of some kind. Generally, article marketing is an integral part of their campaigns because few other activities can be counted on to generate as many links in as short a time. In fact, a popular article can get you dozens of links almost immediately and hundreds of links within weeks .
Most often, website owners write about subjects closely related to the subject of their sites. Overall, that's a sound strategy.
But, the largest error website owners make, and they do it all the time, is to limit themselves to writing and submitting articles only about topics closely related to their website content.
By writing on a limited range of topics, they also limit the websites and article directories which will be inclined to publish their articles. And, by doing that, they significantly reduce the number of links their writing efforts will get them. As an example, I have several online college sites, so my articles are most often about college admission, scholarships, online education, and similar topics. I've gotten thousands of links with these articles, but there are thousands of article directories and websites that have no interest in those subjects. Therefore, by writing occasional articles on other topics, I am able to find a whole new audience, and get a much greater number of links.
I recently wrote an article on winning strategies for casual sports bettors. I have also written about search engine optimization, teaching teens safe driving, helicopter parents, and dozens of other areas. Would you have guessed that my most frequently published article was on great backyard hamburger grilling recipes? The very best tip I can offer fellow article marketers is to produce and submit periodic articles on at least ten or fifteen different, unrelated subject areas in addition to the subject(s) of their websites. The links they will get as a result of such a strategy can help boost their websites to the top of the search engine rankings and ensure them success.
There are two essential facets, and two essential facets only, to a successful website ...content and lots of visitors. And, while traffic can come from many sources, the best traffic comes from organic listings in Google, Yahoo, and Bing.
Although it takes time and energy to develop and properly optimize a site to rank highly in the search engines, the traffic your site can get from the search engines is free. If you advertise, it could cost you $5 or more to generate a visitor to your site. And, research has clearly revealed that visitors who reach you because they found your site in a Google or Yahoo search are far more likely to be ready to buy than are visitors who reach you as a result of paid advertising. Seven times as likely, in some research studies.
If you think about it, it's not surprising. The person who visits reaches your website after clicking on a link of some kind or getting an email message may have some level of curiosity about what is on your site. The person who conducted a search to find pages like yours is a far more likely prospect to purchase your product or service .
That is why smart website owners spend substantial time and energy trying to earn optimal search engine rankings. And, because obtaining links is essential to achieving such rankings, site owners are all engaged in a link building campaign of some kind. Generally, article marketing is an integral part of their campaigns because few other activities can be counted on to generate as many links in as short a time. In fact, a popular article can get you dozens of links almost immediately and hundreds of links within weeks .
Most often, website owners write about subjects closely related to the subject of their sites. Overall, that's a sound strategy.
But, the largest error website owners make, and they do it all the time, is to limit themselves to writing and submitting articles only about topics closely related to their website content.
By writing on a limited range of topics, they also limit the websites and article directories which will be inclined to publish their articles. And, by doing that, they significantly reduce the number of links their writing efforts will get them. As an example, I have several online college sites, so my articles are most often about college admission, scholarships, online education, and similar topics. I've gotten thousands of links with these articles, but there are thousands of article directories and websites that have no interest in those subjects. Therefore, by writing occasional articles on other topics, I am able to find a whole new audience, and get a much greater number of links.
I recently wrote an article on winning strategies for casual sports bettors. I have also written about search engine optimization, teaching teens safe driving, helicopter parents, and dozens of other areas. Would you have guessed that my most frequently published article was on great backyard hamburger grilling recipes? The very best tip I can offer fellow article marketers is to produce and submit periodic articles on at least ten or fifteen different, unrelated subject areas in addition to the subject(s) of their websites. The links they will get as a result of such a strategy can help boost their websites to the top of the search engine rankings and ensure them success.
About the Author:
Manny Diaz is an independent college counselor who advises adults on accredited online degree programs and online education options.
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